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Ford Motor Company sets all-time monthly
U.S. sales record;
1Q record also falls
NEW FORD F-SERIES AND EXPLORER MODELS DEBUT AND HELP SET
MONTHLY SALES RECORDS; FORD FOCUS SALES SOAR; PREMIER BRANDS
CONTINUE STRONG GROWTH
DEARBORN, MI, April 3, 2000 U.S. consumers purchased
or leased a record 441,701 cars and trucks from Ford, Mercury,
Lincoln, Jaguar, and Volvo dealers in March the highest
sales total for any month in the company's history. The previous
monthly sales record (424,091) was set June 1978. The previous
March record (399,908) was set last year. In the process, March
capped a record-breaking first quarter sales performance. The
company's first quarter U.S. sales were 1,077,250, breaking the
record of 1,005,371 set 1973.
The company's record-breaking March sales were highlighted
by:
Ford Division Best sales month ever for America's favorite
brand of cars and trucks
Ford F-Series Best sales month ever for America's best-selling
pickup
Ford Explorer Best sales month ever for America's top-selling
SUV
Ford Focus Best sales month ever for the North American
Car of the Year
Lincoln Best sales month since December 1990; March
sales up 38 percent
Lincoln LS Best sales month ever for Motor Trend magazine's
Car of the Year
Jaguar Record March sales; March sales up 141 percent
Volvo Best U.S. sales month ever; March sales up 10
percent
"The U.S. economy, innovative products, and confident
consumers are the major factors driving these record-breaking
results," said Bob Rewey, Ford's Group Vice President, Global
Consumer Services and North America. "U.S. consumers are
confirming that this is a great time to buy a new car or truck."
March Sales By Brand
Ford, America's top-selling brand of cars and trucks for 13
years in row, posted an all-time monthly sales record of 364,613.
The previous record (350,035) was set June 1998. The previous
March record (340,957) was set last year. Ford highlights, and
the new products that helped achieve record sales results, included:
- Ford F-Series All-time monthly sales record of 90,522.
The previous record (90,370) was set June 1978. The previous
March record (86,491) also was set 1978. New product: F-150 SuperCrew,
industry's first light-duty, full-size pickup with four standard
doors.
- Ford Explorer Celebrated its 10th anniversary
with all-time monthly sales record of 46,684. The previous record
(41,667) was set October 1998. The previous March record (40,019)
was set last year. New Products: Explorer Sport and Explorer
Sport Trac, industry's first SUV with pickup bed. Since its introduction
on March 15, 1990, over 3.4 million U.S. customers have purchased
or leased a Ford Explorer.
- Ford Focus The only car ever to be named Car of the
Year on the European and North American continents achieved record
U.S. sales of 28,254. The previous record (23,820) was set February
2000. New Product: All-new small car (four-door sedan and station
wagon and three-door hatchback models).
- Ford Taurus Record March sales of 41,335. Previous
March record (39,445) was set 1988. New Product: Taurus redesigned
for 2000 model year.
- Ford Windstar All-time monthly sales record of 30,264.
Previous record (28,058) was set March 1995. New Product: Windstar
redesigned for 1999 model year with highest government safety
rating for any minivan.
Lincoln sales eclipsed 20,000 for the first time since December
1990 bolstered by the addition of the all-new Lincoln LS which
posted record monthly sales of 5,219. Lincoln Navigator posted
record March sales of 3,769. In March, Lincoln sales were 20,604,
up 38 percent from a year ago. Year-to-date, Lincoln sales are
up 33 percent.
Jaguar achieved a March sales record of 4,041, up 141 percent
from a year ago. It was the 11th month in a row of
record sales. The all-new Jaguar S-TYPE and XKR coupe and convertible
are driving Jaguar toward a new calendar year sales record.
Volvo posted its best U.S. sales month ever as sales increased
for the 14th month in a row. Volvo's March sales were
12,929, up 10 percent compared with a year ago. The all-new S40/V40
compact sedan and wagon has been a major contributor to Volvo's
record-setting performance. The all-new V70 station wagon is
beginning to arrive in Volvo dealer showrooms.
Mercury posted March sales of 39,514, including record March
sales for the redesigned 2000 Mercury Sable (up 27 percent compared
with a year ago). Mercury Grand Marquis had its best sales month
since August 1989 and its best March sales since 1984.
# # # |
FORD MOTOR COMPANY MARCH 2000
U.S. SALES |
|
March Month |
DSR % |
March CYTD |
DSR % |
|
|
|
|
|
|
|
2000 |
1999 |
Change |
2000 |
1999 |
Change |
|
|
|
|
|
|
Car and Truck Sales By Brand |
|
|
|
|
|
|
Ford |
364,613 |
340,957 |
6.9% |
884,319 |
835,710 |
4.4% |
|
|
|
|
|
|
Mercury |
39,514 |
42,340 |
-6.7 |
99,713 |
103,835 |
-5.2 |
|
|
|
|
|
|
Lincoln |
20,604 |
14,936 |
37.9 |
50,001 |
36,985 |
33.4 |
|
|
|
|
|
|
Jaguar |
4,041 |
1,675 |
141.3 |
10,626 |
4,132 |
153.8 |
|
|
|
|
|
|
Volvo |
12,929 |
11,768 |
9.9 |
32,591 |
27,941 |
15.1 |
|
|
|
|
|
|
Total Ford Motor Company |
441,701 |
399,908 |
10.5% |
1,077,250 |
980,662 |
8.4% |
|
|
|
|
|
|
Memo: Cars and Trucks |
|
|
|
|
|
|
Cars |
179,418 |
150,096 |
19.5% |
440,997 |
366,431 |
18.8% |
|
|
|
|
|
|
Trucks |
262,283 |
249,812 |
5.0 |
636,253 |
614,231 |
2.2 |
|
|
|
|
|
|
Total Ford Motor Company |
441,701 |
399,908 |
10.5% |
1,077,250 |
980,662 |
8.4% |
|
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|
|
|
|
Memo: Selling Days |
27 |
27 |
|
77 |
76 |
|
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Note: Ford acquired Volvo Cars on March 31, 1999. Accordingly,
Ford Motor Company's March 1999 (month and year-to-date) sales
totals exclude Volvo. |
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FORD BRAND MARCH 2000 U.S. SALES |
|
|
|
|
|
|
|
March Month |
DSR % |
March CYTD |
DSR % |
|
|
|
|
|
|
|
2000 |
1999 |
Change |
2000 |
1999 |
Change |
|
|
|
|
|
|
Crown Victoria |
10,082 |
11,705 |
-13.9% |
23,035 |
28,610 |
-20.5% |
|
|
|
|
|
|
Taurus |
41,335 |
35,069 |
17.9 |
92,947 |
81,932 |
12.0 |
|
|
|
|
|
|
Contour |
3,358 |
12,781 |
-73.7 |
24,252 |
31,870 |
-24.9 |
|
|
|
|
|
|
Focus |
28,254 |
NA |
NA |
71,092 |
NA |
NA |
|
|
|
|
|
|
Escort |
12,891 |
28,016 |
-54.0 |
25,582 |
70,828 |
-64.4 |
|
|
|
|
|
|
Mustang |
17,661 |
16,570 |
6.6 |
40,992 |
41,461 |
-2.4 |
|
|
|
|
|
|
TOTAL FORD CARS |
113,581 |
104,141 |
9.1% |
277,900 |
254,701 |
7.7% |
|
|
|
|
|
|
Expedition |
18,534 |
20,704 |
-10.5% |
50,217 |
54,473 |
-9.0% |
|
|
|
|
|
|
Explorer |
46,684 |
40,019 |
16.7 |
115,031 |
102,349 |
10.9 |
|
|
|
|
|
|
Excursion |
4,202 |
NA |
NA |
12,064 |
NA |
NA |
|
|
|
|
|
|
Econoline/Club Wagon |
16,561 |
19,650 |
-15.7 |
44,829 |
45,279 |
-2.3 |
|
|
|
|
|
|
Windstar |
30,264 |
24,472 |
23.7 |
64,168 |
56,970 |
11.2 |
|
|
|
|
|
|
Ranger |
43,026 |
45,391 |
-5.2 |
95,504 |
105,902 |
-11.0 |
|
|
|
|
|
|
F-Series |
90,522 |
85,686 |
5.6 |
221,770 |
213,910 |
2.3 |
|
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|
|
|
|
Heavy Trucks |
1,239 |
894 |
38.6 |
2,836 |
2,126 |
31.7 |
|
|
|
|
|
|
TOTAL FORD TRUCKS |
251,032 |
236,816 |
6.0% |
606,419 |
581,009 |
3.0% |
|
|
|
|
|
|
TOTAL FORD BRAND |
364,613 |
340,957 |
6.9% |
884,319 |
835,710 |
4.4% |
|
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LINCOLN AND MERCURY BRAND MARCH
2000 U.S. SALES |
|
|
|
|
|
|
|
March Month |
DSR % |
March CYTD |
DSR % |
|
|
|
|
|
|
|
2000 |
1999 |
Change |
2000 |
1999 |
Change |
|
|
|
|
|
|
Grand Marquis |
13,944 |
11,993 |
16.3% |
33,365 |
28,864 |
14.1% |
|
|
|
|
|
|
Sable |
12,204 |
9,629 |
26.7 |
27,681 |
22,623 |
20.8 |
|
|
|
|
|
|
Cougar |
4,383 |
6,112 |
-28.3 |
9,876 |
14,672 |
-33.6 |
|
|
|
|
|
|
Mystique |
1,501 |
3,050 |
-50.8 |
8,941 |
8,257 |
6.9 |
|
|
|
|
|
|
Tracer |
0 |
1,976 |
-100.0 |
0 |
6,044 |
-100.0 |
|
|
|
|
|
|
TOTAL MERCURY CARS |
32,032 |
32,760 |
-2.2% |
79,863 |
80,460 |
-2.0% |
|
|
|
|
|
|
Town Car |
9,087 |
8,736 |
4.0 |
21,611 |
21,197 |
0.6 |
|
|
|
|
|
|
Continental |
2,529 |
2,784 |
-9.2 |
5,854 |
5,941 |
-2.7 |
|
|
|
|
|
|
LS |
5,219 |
NA |
NA |
12,552 |
NA |
NA |
|
|
|
|
|
|
TOTAL LINCOLN CARS |
16,835 |
11,520 |
46.1% |
40,017 |
27,138 |
45.5% |
|
|
|
|
|
|
TOTAL MERCURY AND LINCOLN CARS |
48,867 |
44,280 |
10.4% |
119,880 |
107,598 |
10.0% |
|
|
|
|
|
|
Villager |
3,173 |
5,581 |
-43.1% |
7,367 |
12,287 |
-40.8% |
|
|
|
|
|
|
Mountaineer |
4,309 |
3,999 |
7.8 |
12,483 |
11,088 |
11.1 |
|
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|
|
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TOTAL MERCURY TRUCKS |
7,482 |
9,580 |
-21.9% |
19,850 |
23,375 |
-16.2% |
|
|
|
|
|
|
Navigator |
3,769 |
3,416 |
10.3 |
9,984 |
9,847 |
0.1 |
|
|
|
|
|
|
TOTAL MERCURY AND LINCOLN TRUCKS |
11,251 |
12,996 |
-13.4% |
29,834 |
33,222 |
-11.4% |
|
|
|
|
|
|
TOTAL MERCURY AND LINCOLN VEHICLES |
60,118 |
57,276 |
5.0% |
149,714 |
140,820 |
4.9% |
|
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|
|
|
Memo: Total Lincoln Brand |
20,604 |
14,936 |
37.9% |
50,001 |
36,985 |
33.4% |
|
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|
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Total Mercury Brand |
39,514 |
42,340 |
-6.7 |
99,713 |
103,835 |
-5.2 |
|
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JAGUAR CARS MARCH 2000 U.S.
SALES |
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|
March Month |
DSR % |
March CYTD |
DSR % |
|
|
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|
|
|
|
2000 |
1999 |
Change |
2000 |
1999 |
Change |
|
|
|
|
|
|
XJ8 |
446 |
562 |
-20.6% |
1,161 |
1,296 |
-11.6% |
|
|
|
|
|
|
XJ8 L |
126 |
182 |
-30.8 |
322 |
480 |
-33.8 |
|
|
|
|
|
|
Vanden Plas |
346 |
316 |
9.5 |
868 |
813 |
5.4 |
|
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|
|
|
XJR |
120 |
137 |
-12.4 |
292 |
414 |
-30.4 |
|
|
|
|
|
|
S-TYPE |
2,347 |
NA |
NA |
6,310 |
NA |
NA |
|
|
|
|
|
|
XK8 - Coupe |
67 |
49 |
36.7 |
167 |
136 |
21.2 |
|
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|
|
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XK8 - Convertible |
476 |
429 |
11.0 |
1,165 |
993 |
15.8 |
|
|
|
|
|
|
XKR - Coupe |
39 |
NA |
NA |
72 |
NA |
NA |
|
|
|
|
|
|
XKR - Convertible |
74 |
NA |
NA |
269 |
NA |
NA |
|
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|
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TOTAL JAGUAR CARS |
4,041 |
1,675 |
141.3% |
10,626 |
4,132 |
153.8% |
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VOLVO CARS MARCH 2000 U.S. SALES |
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March Month |
DSR % |
March CYTD |
DSR % |
|
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|
|
|
|
2000 |
1999 |
Change |
2000 |
1999 |
Change |
|
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S40 |
2,797 |
NA |
NA% |
7,365 |
NA |
NA% |
|
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|
|
|
|
V40 |
518 |
NA |
NA |
1,341 |
1 |
NA |
|
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|
S70 |
2,831 |
4,252 |
-33.4 |
6,838 |
10,046 |
-32.8 |
|
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V70 |
2,794 |
3,577 |
-21.9 |
7,248 |
8,461 |
-15.4 |
|
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C70 |
767 |
600 |
27.8 |
1,505 |
1,130 |
31.5 |
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S80 |
3,221 |
3,334 |
-3.4 |
8,293 |
8,289 |
-1.3 |
|
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S90/V90 |
1 |
5 |
NA |
1 |
14 |
NA |
|
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TOTAL VOLVO CARS |
12,929 |
11,768 |
9.9% |
32,591 |
27,941 |
15.1% |
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